The Archives

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Pepsi's bold experiment with social marketing

Tuesday, January 19th, 2010

This year, instead of spending $20 million on SuperBowl ads, Pepsi decided to put the money into Pepsi Refresh, a social marketing campaign which solicits the best ideas from consumers Read More

Posted in Social Media, Technology | No Comments »

Ikea for the win on Facebook

Saturday, November 28th, 2009

Marketing on social media can be a lesson in frustration, since each social network has its own strengths and limitations. Read More

Posted in Social Media | No Comments »

LinkedIn co-founder sees IPO likely, but not soon

Wednesday, November 25th, 2009

LinkedIn, the world’s biggest professional social network, will probably pursue an initial public offering some time but not in the near future, co-founder and executive chairman Reid Hoffman told Reuters.
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Posted in Social Media, Technology | No Comments »


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