The Archives

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Pepsi's bold experiment with social marketing

Tuesday, January 19th, 2010

This year, instead of spending $20 million on SuperBowl ads, Pepsi decided to put the money into Pepsi Refresh, a social marketing campaign which solicits the best ideas from consumers Read More

Posted in Social Media, Technology | No Comments »

Ikea for the win on Facebook

Saturday, November 28th, 2009

Marketing on social media can be a lesson in frustration, since each social network has its own strengths and limitations. Read More

Posted in Social Media | No Comments »


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