Navigation App Waze Makes Map-Building a Game for Everyone…

The latest edition of mobile navigation app Waze has just launched in the iTunes App Store and on the Android Market Place with the Symbian and Windows Mobile versions available on the Waze website. In this updated version, the company has added even more features to their already popular “munching” game which sends a Pac-Man like character loose on the roads to help build the company’s mapping database and validate the roads already in place.

Unlike other mobile navigation apps, Waze “crowdsources” its map-making process, reliant on its users to switch the app on when driving around town. Then, using the phone’s built-in GPS capabilities, Waze uses the information sent back to create base maps and determine traffic patterns in order to warn other users of traffic jams ahead.

Although Waze is an application dependent on critical mass to become successful, they’ve already had good results since their original launch in Israel. In less than a year’s time, Waze was able to map 91% of the country thanks to user involvement. The company believes they will have similar results here in the U.S. with highly populated urban areas being mapped first with the rest of the country following over the coming months.
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