Sherzaad Entertainment

Sherzaad Entertainment is one of the most prestigious Afghan entertainment companies in Canada. They have been credited with organizing some of the most successful concerts and other entertainment events for the Afghan community in Canada. Sherzaad Entertainment has aimed and successfully delivered on their promise to bring original ideas to the table and to take the Afghan entertainment industry to new heights. In addition to their commercial events, Sherzaad Entertainment has also organized various fundraising events to assist aid organizations and orphanages in Afghanistan.

Requirement:
Sherzaad Entertainment had a set goal and vision in sight. They were seeking an agency that could understand their business model, help rebrand the identity, and reinvigorate their online presence.

Their existing website fell short on speed and support for their impressive portfolio of photographic, music and video media. Furthermore, Sheerzad Entertainment wanted an interactive blog to easily and efficiently share and communicate their progress and events with visitors. Accessibility, functionality, and a rich design – these were three core elements to the new website.

Creative:
Appfy’s team took on a phased approach on this project. Researching was critical as the new website, being both a formal and an interactive blog, had to be capable of displaying a complete portfolio and be compatible with different media. The main framework of the website was based on a Wordpress platform due to its ease of use and rich functionality. To truly give the user a rich experience, flash animation on the home page combined Sherzaad photography, traditional music, and accented tones of colour.

Technical:

An easy to use Wordpress CMS was built at the heart of the new site. Using Flash, XML, MySQL and CSS technology, it was built to drive usable and functionally rich content, such as their regular news and portfolio. We migrated the content from the existing site and channeled into the new framework.

Achievement:
The launch of the new website was a success and came on time with their biggest concert tour. Clients as well as fans had the opportunity to read on the events, enjoy the pictures and videos, and added their compliments to Sherzaad’s success.