The Archives

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Pepsi's bold experiment with social marketing

Tuesday, January 19th, 2010

This year, instead of spending $20 million on SuperBowl ads, Pepsi decided to put the money into Pepsi Refresh, a social marketing campaign which solicits the best ideas from consumers Read More

Google CEO Eric Schmidt joined Twitter

Monday, December 7th, 2009

Is a Twitter/Google tie-up in the offing following search engine CEO apparently joining the micro-blogging platform? Read More

Tiny Speck is new Startup by Flickr co-founder

Sunday, December 6th, 2009

A year after Flickr launched, Yahoo Inc. bought it for $30-million (U.S.) as the hurricane of social media began to swirl. Read More

Google, Facebook, Twitter Go RED For World AIDS Day

Tuesday, December 1st, 2009

In an effort to raise awareness for World AIDS Day, which takes place annually December 1, Google, Twitter, and Facebook have all added special features to their sites and homepages. Read More

How to Tweet to Multiple Twitter Accounts?

Sunday, November 29th, 2009

Nowadays it is a norm to run more than one blogs as well as Tweet to more than one Twitter accounts. Read More

Will You Get a Paid Premium Twitter Account?

Sunday, November 29th, 2009

Well, Twitter Japan To Introduce Paid Premium Accounts Next January. Read More

Ikea for the win on Facebook

Saturday, November 28th, 2009

Marketing on social media can be a lesson in frustration, since each social network has its own strengths and limitations. Read More

The Kid Behind a $170 Million Website

Saturday, November 28th, 2009

Aaron Patzer started Mint.com because was frustrated with Intuit’s Quicken. Two years later, Intuit intends to cut him a very big check. Read More

LinkedIn co-founder sees IPO likely, but not soon

Wednesday, November 25th, 2009

LinkedIn, the world’s biggest professional social network, will probably pursue an initial public offering some time but not in the near future, co-founder and executive chairman Reid Hoffman told Reuters.
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