This year, instead of spending $20 million on SuperBowl ads, Pepsi decided to put the money into Pepsi Refresh, a social marketing campaign which solicits the best ideas from consumers and plans to dole out $20 million in grants to good causes and “great ideas” throughout the year. The site opened up about 10 hours [...]
The official Appfy Blog
Here we share some of the interesting news and happening in our industry.
Google Users Tried Bing and Switched
Monday, December 7th, 2009Bing is good and it has definitely helped Microsoft improve its market share in the search engine market this year but most people here would have problems agreeing with the findings of a study that was recently posted on YouTube.
Microsoft hired a qualitative research firm to study if Google users were willing to switch [...]
New way to window shop with Google mobile phone
Monday, December 7th, 2009What if you could decide where to shop, eat or hang out, with a little help from local Google users?
It might take you a while to ask them all, so to make it easier Google launched a new effort to send window decals to over 100,000 local businesses in the U.S. that have been [...]
Online Advertising Starts To Stabilize
Sunday, December 6th, 2009Online advertising revenues in the U.S. seem to be stabilizing. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released third-quarter figures showing that online advertising in the U.S. approached $5.5 billion, up 1.7 percent from the second quarter of 2009, but still down 5.4 percent from the same quarter a year ago (which is in [...]
Google Wants to Speed Up the Web
Sunday, December 6th, 2009Google just launched the Google Public DNS. Just like OpenDNS, Google Public DNS will allow users to bypass their ISPs Domain Name Servers (DNS). DNS servers are, in many respects, the backbone of the Internet. DNS allows you to type a domain name like www.senate.gov into a browser instead of a machine-readable IP number [...]
Google Dictionary – Returns Search Answers
Sunday, December 6th, 2009Over at the L.A. Times they note that Google has “quietly rolled out” a totally new feature–Google Dictionary. It’s simple: When you google a word or phrase inside the Dictionary page, Google returns search answers that gives you the definition of your search phrase drawn from its own database, academically approved sources and Wikipedia.
Sounds [...]
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